Since news and information move so quickly in the healthcare industry, effective and established communication channels are imperative to maintaining successful operations. Communication in this sector has developed and improved over time to carry information effectively across all levels of the industry – patients, medical personnel, facilities, etc. Since this industry is so technologically focused, communication and the methods of going about it are constantly changing and developing.
History of Communication in Healthcare
Digital technology and digitized communication have done wonders for the healthcare industry. However, even today there is a mix of traditional and digital communication channels to make up one efficient system. The first digital systems were integrated into the healthcare industry in the 1960s when EHRs (electronic health records) came into play. By the 1980s, digitized records were widely used and instilled, creating easier record access for patients and facilities alike. Around this time, business technology such as faxing also became widely available and used in healthcare facilities. Computer use was still limited, but growing more popular in this decade.
The 1990s brought the wonderful invention of the internet and this significantly increased digital communication use. Recording, transferring, and sharing patient records, prescription history, and medical information alike became much more feasible.
Since the 2000s, we have seen technological communication skyrocket, not only with records and patient communication, but also with emergency transportation and communication, telemedicine, computing and research, AI, data analytics, and so much more.
Importance of Communication in the Healthcare Industry
Before digital communication methods entered the industry, patient records on paper weren’t as accurate or accessible and made for longer delays in patient care. EHRs and digital technologies have streamlined administrative processes as well as improved patient engagement, care, and accuracy in diagnosis and analytics.
Effective and efficient communication can save lives and precious time in both administrative processes and patient care. Research and clinical processes benefit from these communication channels as well.
Besides digital and internal communication, healthcare facilities, companies, and organizations that consistently provide clear and constant communication with clients, patients, and providers have a wealth of trust and reliability which translates to greater success in the industry. Not to mention, higher rates of satisfaction and productivity. The consumer experience is made or broken by effective and positive communication experiences. Therefore, communication strategies and channels shouldn’t be overlooked by any individual or organization involved in this industry.
Communication Challenges
Technology always has its glitches and issues, so digital communication by no means solves all communication challenges. Organizations, facilities, and healthcare professionals alike still need to be proactive in personal communication measures – engaging with patients and clients in person and in meaningful ways. While digital communication can be an easy answer for many healthcare encounters, the personal touch that in-person or person-to-person communication provides should never be underestimated. Those involved in the healthcare industry should still be aware of the importance of connections and patient-focused care. The way that digital communication has transformed the healthcare industry solves many challenges and streamlines processes, but can also lose the patient-focused, personal touch that other methods of communication provide. Because of this, looking for healthcare partners that have patient-focused missions and actions while also utilizing efficient and current means of communication is vital.
3 New Methods of Digital Communication
- Telemedicine is already a new digital communication method that has transformed the healthcare industry (read more about it here!)
- Mobile health provides apps and portals where patients can have more autonomy over their care through monitoring vitals, communicating with providers, keeping track of medications, and more.
- Interactive content comes in the form of personalized videos, mini-sites, and an interactive way to communicate with providers and keep track of your progress and care.
Medi-Ops and Transportation Communication
Medi-Ops itself has a seamless method of combining innovative and future technologies with personalized and patient-centered focuses when it comes to communication. As we were founded on taking the hassle out of medical transportation and providing visibility for clients and patients, the concepts of communication and connection go hand in hand. With our dispatch center, operators, and custom software, we make the medical transportation process the easiest possible for you. Our dispatch center is open 24/7, 365 days a year in order to have effective and efficient communication that is always available to the client.
All in all, communication in the healthcare industry has evolved from being strictly paper-based to an innovative, complicated, and efficient flow of digital technologies and traditional communication alike. The importance of efficient communication is paramount. There is also a significant need to keep the personalized touch that traditional and face-to-face communication holds. The ebb and flow of digital and traditional communication channels is an important balance to hold in any context of healthcare facilities and organizations. The flow of efficient communication can save lives, improve organizations, and boost the integrity and reliability of companies and organizations.